Marketing strategy

We created and implemented marketing strategy.

Content development

We created and provided support with content development.

E-commerce development

We designed and automated e-commerce and catalogues.

Branding and design

We created brand and identity for the company and product lines.

Industrial design

We designed LED schematics for industrial printing.


We provided marketing and information technology support.

The challenge

The LED lighting industry is new in Russia. Astrum-plus is a pioneer in producing a LED solution for corporate clients. Our task was to represent the company in Russia and CIS by creating the appealing brand image and increase sales via internet media. Being in the innovative industry the main challenge was to communicate the right message to its clients by applying clean and distinctive design.

The road to success

First, we identified market needs and local competition for LED products. Then we developed the industrial design for first pilot products that were successfully tested in production assembly of major food producer. After we developed the whole line of products fulfilling the demand for LED lighting solutions and field tested them. The next step was to create distinctive corporate branding which correlated to the technological core of the company. Branding included all printing assets and presentational material for b2c and b2b clients.

Our web designers made several web resources for both B2B and B2C channels. Videos and social media assets that were later used for Astrum's promotion across different marketing channels.

The result

During two years of cooperation, we executed full-scale branding and marketing plan, designed corporate website, created an internet shop for end-users. Moreover, we supported the Astrum IT infrastructure, provided with a constant inflow of marketing assets for advertisement and internet campaigns. As a result of our marketing effort and internet campaigns company gained several major manufacturing companies as clients and still works with them. Astrum annual revenues increased by 30%.