The LED lighting industry is new in Russia. Astrum-plus is a pioneer in producing a LED solution for corporate clients. Our task was to represent the company in Russia and CIS by creating the appealing brand image and increase sales via internet media. Being in the innovative industry the main challenge was to communicate the right message to its clients by applying clean and distinctive design.
First, we identified market needs and local competition for LED products. Then we developed the industrial design for first pilot products that were successfully tested in production assembly of major food producer. After we developed the whole line of products fulfilling the demand for LED lighting solutions and field tested them. The next step was to create distinctive corporate branding which correlated to the technological core of the company. Branding included all printing assets and presentational material for b2c and b2b clients.
Our web designers made several web resources for both B2B and B2C channels. Videos and social media assets that were later used for Astrum's promotion across different marketing channels.
During two years of cooperation, we executed full-scale branding and marketing plan, designed corporate website, created an internet shop for end-users. Moreover, we supported the Astrum IT infrastructure, provided with a constant inflow of marketing assets for advertisement and internet campaigns. As a result of our marketing effort and internet campaigns company gained several major manufacturing companies as clients and still works with them. Astrum annual revenues increased by 30%.
